“Fendace” the historical swap

The two major luxury houses, Versace and Fendi, made history at Milan Fashion Week. On the 26th of September the suspense finally ended, what had only been speculations for weeks and it has been released to the world. A ground breaking collaboration or should we say a swap called “Fendace”. One thing that we can be sure of is that the fashion industry will remember this day. 

History about the two major luxury houses

To give a little context, Versace is an Italian fashion company, founded in 1978 by Gianni Versace. The brand is known for its logo which is a Medusa head. At the time Gianni’s designs became famous thanks to the flashy prints, also the fact that he mixed materials in his creations. After Gianni Versace was murdered in 1997 Donatella Versace, his sister, became the fashion director of the luxury house. She kept her brother’s avant-gardism, the brightness and the love of mixing styles and mediums in her collections. Mixing and swapping doesn’t come as a surprise when we learn about the house history and fashion genre. 

Fendi on its side was launched in 1925, Adele Casagrande and her husband Edoardo Fendi are the founders. It all started with a boutique in Rome dedicated to handbags and a fur atelier. Someone who really made Fendi’s history and helped in the brand pushover was Karl Lagarfeld, he started working for the brand in 1965. His impulse made Fendi become one of the most prestigious brands in the fashion world. He created the famous double “F” logo. The guideline for the brand in their designs would be: tradition, sophistication, and audacious creativity. In September 2020 Kim Jones became Fendi’s artistic director for women collections.

This swap is indeed a hype event for the fashion industry, but most importantly it allowed two major brand to link and advocate their historical Italian roots.

The show and the collections

For this unique show, they divided it in two sections. First “Versace by Fendi” where Kim Jones rises the concept of duality, in fact he merges the original glamorous designs of Versace with his streetwear styling, using the famously double “F” logo which was blended in the greek key of Versace. It is clear that for this collection Kim Jones was inspired by the 90’s. And it reflects also by the models who walked this runway: Kate Moss, Shalom Harlow, Amber Valletta. 

On the other hand, for “Fendi by Versace”, the logo has been reinvented using crystal encrusted details. The collaboration was inspired by the punk rock movement featuring mesh and lace. Donatella wanted to give Fendi the Versace sex appeal. 

The two creators knew this would be a success. As Donatella Versace said : “It’s a first in the history of fashion: two designers who have a true creative dialogue based on respect and friendship”.

Orange Models favourite looks from the show

“Versace by Fendi”

Look 14 / Versace by Fendi
Look 3 / Versace by Fendi
Look 6 / Versace by Fendi
Look 24 / Versace by Fendi

“Fendi by Versace”

Look 22 / Fendi by Versace
Look 17 / Fendi by Versace
Look 12 / Fendi by Versace
Look 24 / Fendi by Versace

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Source for photos and info :

https://www.elle.com/uk/fashion/a37749343/versace-and-fendi-joint-show/

https://www.crfashionbook.com/fashion/a37753780/fendi-and-versace-surprise-world-with-fendace-collaboration/

https://freebiesupply.com/logos/versace-medusa-logo/

https://freebiesupply.com/logos/versace-medusa-logo/